WILLIAM B + friends mission is to create a uniquely fun shopping experience by offering a well curated selection of women’s clothing, accessories, handbags, shoes, jewelry, home decor and gift items at affordable prices.


For the past 25 years WILLIAM B + friends has been a premier women’s line. Retailing at nearly every top boutique and department store in the U.S., WILLIAM B + friends has a long and illustrious history of producing well-loved, high-quality fashions.

With a customer-centric philosophy, WILLIAM B + friends expanded their premium line into their own boutique concept. Interacting one-on-one with their loyal customers provided real-time, accurate feedback and allowed for prompt reactions to styles and trends.

Re-imagined as the ultimate girl-spot, WILLIAM B + friends launched their flagship store with the intention of creating the one-stop-shop for every woman. Armed with a happy staff of stylish fashionistas and well curated clothing, accessories, shoes, home goods and gifts,
WILLIAM B + friends is truly a shopping euphoria for every woman.